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PageBank

SEO Google Top 20 Elements

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Keyword Use Factors

The following elements relate to search query terms in determining the rank of a page.

1. Keyword in the <Title> Tag
   Placing the targeted search term or phrase in the <Title> tag of the page's source code.
2. Keyword (s) in the Body Text
   Using the targeted search term in the visible, HTML text of the page.
3. Relationship of Body Text Content to Keywords
   Topical relevance of text on the page compared to targeted keywords.
4. Keyword Use in H1 Tag
   Create an H1 tag with the targeted search term/phrase.
5. Keyword in the Domain Name and in the page URL
   Including the targeted term/phrase in the registered domain name, ( e.g. keyword.com plus target terms in the web page URL, e.g. page-bank.com/keyword.html. )

Page Attributes

The following elements comprise how Google interprets specific data about a web page independent of keywords.

1. Link Popularity within the Site's Internal Link Structure
   Refers to the number and importance of internal links pointing to the target page.
2. Quality/Relevance of Links to External Sites/Pages
   Do links on the page point to high quality, topically-related pages?
3. Document Age
   Older pages are perceived as more authoritative while newer pages may be temporarily more relevant.
4. Indexable Text Content
   Refers to the quantity of visible HTML text on a page.
5. Quality of the Document Content
   Assume search engines can and do use use algorithmic analysis to determine the validity and value of content text.

Site/Domain Attributes

The factors below contribute to Google's rankings based on the site/domain on which a page resides.

1. Global Link Popularity of Site
   The overall link weight/authority as measured by links from any and all sites across the web (both link quality and quantity).
2. Age of Site
   Not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines (note that this can change if a domain switches ownership).
3. Topical Relevance of Inbound Links to Site
   The subject-specific relationship between the sites/pages linking to the target page and the target keyword.
4. Link Popularity of Site in Topical Community
   The link weight/authority of the target website among its topical peers in the online world.
5. Rate of New Inbound Links to Site
   The frequency and timing of external sites linking in to the given domain.

Inbound Links

These points affect Google's weighting of links from external websites and will assist in the ranking of that page.

1. Anchor Text of Inbound Link
2. Global Link Popularity of Linking Site
3. Topical Relationship of Linking Page
4. Link Popularity of the external site in the Topical Community
   The link weight/authority of the target website among its topical peers online.
5. Age of Link

Negative Elements

There are also some points we should make before you start getting your hands dirty. With any type of SEO, there are some things that can actually have a negative impact on your ranking. These following components may negatively affect a spider's ability to crawl a page or its rankings at Google.

• Server is Often Inaccessible to Search Engin roBots.
• Content Very Similar or Duplicate of Existing Content in the Index.
• External Links to Low Quality/Spam Sites.
• Duplicate Title/Meta Tags on Many Pages.
• Overuse of Targeted Keywords (Stuffing/Spamming).

Jon Bergan

PageBank • SEO • SEO Google • SEO Tools • Accessibility Tools